Suinewai Fashion was started by a family of artists. It is a mother and son business, created in 2021 in Toronto, Canada. The artistic heritage of this business comes from Colombia, where the family is originally from. Suinewai Fashion was created as a reaction to a bad experience in the family due to a mental health crisis. The driving force behind this brand is to create tees and hoodies with designs that serve as conversation starters for mental health and personal identity.
The primary artist behind all the designs is Bati, a Colombian-born visual artist. The characters who appear in every design are original and the cast of Bati’s manga (comic) Rock Star Warriors.